Arzberg

Arzberg Germany ** History **

1887: German products become increasingly competitive. That is why Great Britain has passed the “Merchandise Mark Act”, which means that products from Germany must henceforth bear the “Made in Germany” designation – in the hope that people will avoid them. But what is perceived as a warning quickly becomes an important quality mark. The Arzberg brand s own ” Made in Germany” history also began around this time.

1931: “If you are like this and are an expert in what a good terrine should look like, go make one”, F. Kreikemeier, director of the porcelain factory in Arzberg, challenges young graduate engineer Hermann Gretsch. This Gretsch criticizes the fact that none of the terrines on the market allow for scooping out the last food scraps, let alone having an attractive shape. Gretsch leaves and designs. And the result is convincing. The Form 1382 marks the beginning of the Frankish porcelain manufacturer s rise to become a frontrunner in modern and functional everyday porcelain.

1954 The term “designer” does not exist in the 60s yet. But there is talk of the work being made by talented craftsmen with a certain sense of aesthetic styling. Many strive for good form. Heinrich Löffelhardt succeeds in this. His Form 2000 becomes a bestseller. At the same time, the Museum of Modern Art in New York takes note of the design work coming out of Arzberg”s home, and includes the Form 1382, created by Löffelhardts predecessor Gretsch, in its permanent exhibition. Arzberg is on its way to becoming the international design brand for porcelain.