Vintage Pure Wool Blanket XL Didas in Solid Blue and Checkered

Old woolen blanket from Dutch brand Didas in a good vintage condition.

Didas is a Dutch brand that stopped in 1978.

Size: 90.6inch x 84.6inch / 230cm x 215cm
Weight: 3.5 kg.

*The blanket as it hangs on the closet is 1/4 of the actual
**All our blankets are washed and clean.

The factory was started in 1825. Under Willem van Asten (1895-1969), the DIDAS brand has become a national concept whose blankets were very popular. Willem was first and foremost an entrepreneur. Just graduated from Mönchen-Gladbach textile school, he already added a spinning mill to the family business. A brother-in-law of his grandfather, Willem Diddens, was co-founder of the Diddens & from Asten. The factory grew from a few hundred to nearly a thousand, despite intermediate lows in the 1930s and 1940s. In 1957 they made an extra floor in their main building. This floor was to serve as a showroom where the range of blankets could be viewed. The customers, the retail companies that had to sell the product, could also be well received here. Seated in cheerful seats, they had a panoramic view of the distant surroundings through a window that spanned the entire width of the floor. When the new floor was completed, the press was invited to admire the beautiful spectacle and, of course, to praise the pleasure of working in the Helmond textile industry. At that time, it was in dire need of workers. However, the textile crisis started in the late 1960s, but despite this Willem Asten was not worried. He argued that the companies here were relatively small and that the focus was not on blind mass production but on quality and marketing. His son Alfred experienced how quickly the situation could change. Shortly after Willem’s death, Alfred noticed that people stopped buying blankets almost overnight and he merged with Raymakers out of necessity. The spinning mill closed in 1972 and the last remains of the factory disappeared in 1978 .